Bede Gaming Ltd adds SBTech Sportsbook
Bede Gaming Ltd, the UK provider of online gaming software, has added SBTech’s sportsbook to its platform, with BetUK.com (owned by LeoVegas AB) being the first provider.
In a press release issued by European Gaming Media and Events, the company, based in Newcastle upon Tyne, said that the partnership would “strengthen its credentials in sports betting” by giving partners the opportunity to use “one of the industry’s leading end-to-end sportsbook services.”
Bede’s Commercial Director, Ross Hazlehurst, said that he was “delighted” to be able to enhance the company’s offering with the new sportsbook, and that he was anticipating “enjoying a long and close relationship” with SBTech. He added: “We are committed to providing a compelling product mix to our operators and sports is no exception. Our ethos is to be supplier agnostic and being able to offer unlimited optionality is at the heart of what we do. As Bede [Gaming Limited] continues to grow and support some of the biggest and best in our industry, it is important that we are able to meet the exacting demands of our operators and SBTech and Bede [Gaming Limited] are perfectly aligned in that regard.”
SBTech’s CCO, Andrew Cochrane, also said that he was “delighted” that his company’s sportsbook was now accessible for clients of Bede Gaming Limited as this would help the company in “growing our global reach.” Cochrane added: “We have every confidence in this partnership and expect our intuitive and expertly modeled sportsbook technology to drive both customer enjoyment and an enhanced bottom line for BetUK.com in the first instance and for more Bede [Gaming Limited] customers in the future.”