Bet.pt and Pragmatic Play Limited agree partnership
Pragmatic Way Ltd, developer online casino games, continues to expand its operations in Europe after agreeing to supply content to Bet Entertainment Technologies Ltd’s Bet.pt operation, licensed in Portugal.
The firm, which has headquarters in Malta, announced on Tuesday that it would be providing Bet.pt with access to its full range of 80+ HTML5-friendly games which includes Wolf Gold, Gold Rush, Ancient Egypt Classic, and Leprechaun Carol.
Pragmatic made its first entry into the Portuguese iGaming scene at the end of August through arrangements with CasinoPortugal.pt and then increased its coverage by partnering with EstorilSolCasinos.pt. Melissa Summerfield, Pragmatic's CCO, remarked that the new partnership would allow the company to get more leverage in the market of the 10.3 million citizen EU country. She stated: "We are delighted to have agreed this deal with Bet.pt, making our client portfolio available to its extensive player base for the first time. We are always assessing opportunities to expand our footprint in regulated markets and we look forward to enjoying a long and rewarding partnership.
Pragmatic has been enjoying a busy time of late as they have signed agreements with ComeOn!, part of Cherry AB, the Swedish online casino group, as well as making agreements to supply games in Italy via Kindred Group, Betsson AB and OIA Services Ltd. They have also made agreements with Microgame SpA, an Italian provider of iGaming platforms, and the Finnish Alands Penningautomatforening (PAF).
For Bet Entertainment Technologies Ltd, Jose Miguel Almeida stated that the company was “thrilled” to increase Bet.pt’s offer by adding Pragmatic’s range of desktop and mobile games and that he was sure that they would prove a "big hit" with customers.