Betsoft Gaming Strikes a Deal with Groove Gaming to Gain Access to New European Online Casinos
The gambling software provider Betsoft Gaming has teamed up with Malta-based Groove Gaming to gain access to new online casinos in Europe. The extensive content agreement signed by the two parties will see Groove Gaming add all the titles from the Slots3TM series and all of the table games provided by Betsoft to its existing library of more than 1,000 games. The staff at Groove Gaming includes experienced professionals in the gaming industry and the company has an impressive client list that they provide with a range of launch, maintenance and expansion services for online casinos, including protection against fraud, risk management, payment processing, regulatory compliance, customer support, affiliate promotions and business intelligence.
However, it is the content owned by the company that is the integral part of the Betsoft-Groove Gaming deal. The gambling operator’s consultants work tirelessly to bring together a range of prominent, quality titles that clients can access via an established library. Clients then choose the titles that comply with the demands of the jurisdiction in which they operate and make these games available to their customers. The content and services that Groove Gaming provides are designed mostly for the European market, but the company has plans to move into Asian and African market as it seek to exploit developing opportunities.
Commenting on the deal, Betsoft Gaming Account Manager Miguel Micallef explains that, “New casinos need to distinguish themselves with the right mix of perennially popular classics, and new, trending titles. Groove Gaming has made this process easy, building up a treasure trove of compelling content that Betsoft is proud to be a part of. Our Slots3TM series is packed with both player favorites and new, exciting experiences that, together, will help new casinos to stand out from the crowd.”
For their part, Groove Gaming is very pleased with the new deal, with Operations Manager Yahale Meltzer stating, “At Groove Gaming, we have extensive experience of spotting trends. We also know quality when we see it, and Betsoft’s impressive array of content will give our already-diverse portfolio a decisive edge. For our clients, this agreement means a huge number of new, innovative games will be made available for seamless integration – helping them to attract and retain players in a competitive market.”