iSoftBet Agree Significant Deal with GiG
Mathias Jensen
Published 28/02-2019
iSoftBet made a great start to 2019. They had a huge ICE London, where they showcased some of their new features and a new roster of slot titles, and they have now launched a contract agreement with the Gaming Innovation Group (GiG), who run an iGaming platform.
According to the terms of this deal, GiG will publish iSoftBet games across all of its brands. This includes their desktop and mobile software, and means that GiG will have access to a wealth of top titles and proprietary software from iSoftBet, including games like Crystal Clans, The Dalai Panda and their Game Aggregation Platform (GAP).
GAP Enabled
In the online casino world, GAP is a unique platform that will provide GiG with access to over 3,000 table games and video slots. Only a small number of these are proprietary iSoftBet titles, with the others provided by many of their partners, but it’s still a huge selection that will improve GiG’s reputation in this section.
The goal of GAP is to maximize gambling revenue, combining some of the biggest gaming developers in the world with advanced marketing and promotional tools as well as real-time gamification software.
The Best Games and More
In addition to a host of popular mainstream titles created by major gaming developers, this deal will also give GiG access to all of the titles that iSoftBet have created in the last year or so. They have been working hard to add more games to their roster and will be able to offer GiG titles like Pearl of the Orient online slot and The Nutcracker, among others.
The CCO for iSoftBet, Michael Probert was clearly ecstatic with the deal, saying that iSoftBet were “thrilled to partner with such an innovative business” and that they had taken “another important step” in growing the company to become one of the biggest names in casino gaming.
These sentiments were echoed by the GiG Head of Communications, Natasha Gowan, who added that they were “Excited” to be forming this partnership and looked forward to a long future with iSoftBet.
