New Betfair deal with Meadowlands and Tioga
Paddy Power Betfair plc offshoot Betfair has signed agreements with Tioga Downs Casino, New York, and Meadowlands racetrack in New Jersey, regarding long-term arrangements to provide both land-based and online/mobile sports betting. Providing New Jersey and New York legislators allow it, Betfair US will offer gamers an extensive range of innovative sports betting opportunities. Paddy Power Betfair plc is one of the world's largest publicly traded sports betting companies, owning Betfair Poker and Paddy Power Poker (UK and Europe), Sportsbet (Australia) and TVG (USA). These four brands cover five million active customers who placed more than $15 billion in sports bets in 2017. Paddy Power Betfair recently revealed that, as long as it obtains regulatory approval and contracts are agreed, it will be merging in the US with FanDuel, a leading virtual reality gaming company, sometime in the third quarter of 2013.
Betfair US CEO, Kip Levin, stated: “We could not be more excited to partner with Jeff Gural and his partners for sports betting in New Jersey and New York. Meadowlands Racetrack has the potential to be among the best, if not the best, sports betting venues in the US. Combining these premier facilities with the global sports betting prowess of Paddy Power Betfair is a great match and will enable us to bring an unparalleled sports betting experience to customers in the northeast.”
The Meadowlands racetrack is part of the famous Meadowlands Sports Complex in New Jersey's East Rutherford, one of the USA's most heavily populated regions that is only 10 miles from the center of Manhattan. Chairman Jeff Gural and partners rebuilt the facility in 2013, making it cutting-edge and providing luxurious facilities for gamers to enjoy sports betting and racing. Nichols, New York-based Tioga Downs offers one of the four commercial casinos available in New York, which includes a hotel, entertainment facilities and an up-to-date casino floor providing horseracing, slots and table games.
Jeff Gural stated: "Sports betting is a great opportunity for Meadowlands and Tioga Downs. We went through a diligent process and reviewed several options to provide customers with the best sports betting experience possible. In the end, Betfair's world-leading products and experience proved the best choice. We are eager to get started with our partners, with whom we have had a long relationship for racing with TVG, on this exciting venture."