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    ITV Studios Global Entertainment and Microgaming

    New deal between ITV Studios Global Entertainment and Microgaming

    Author Mathias Jensen Published Published 14/09-2018

    It has been recently announced that leading online software firm Microgaming has agreed a licensing deal with ITV Studios Global Entertainment. The agreement will allow Microgaming to launch an online slot themed around Village People, the well-known pop group remembered for hits like YMCA and In the Navy.

    The new slot is scheduled for 2019 launch and will include all of Village People's greatest hits such as YMCA and Macho Man. These numbers were a central part of the global disco revolution and helped the band to become world-famous.

    The new release will star famous members of the Village People, including the Cowboy, the Biker, and the Construction Worker. These characters will appear on the reels as players enjoy a 1970s disco theme while spinning for big prizes.

    Andrew Clucas, COO of Microgaming, said: “Village People is an iconic brand that has created an impact on pop culture with songs that have remained popular with mainstream audiences since the 70s and 80s. Microgaming is proud to announce the development of a new game which will feature the band’s greatest hits and members for the first time in online slot form, adding a new dimension to our extensive portfolio of branded content.”

    Village People is just the latest addition to Microgaming’s slots portfolio, joining a number of other games including Rainbrew; this game was launched in partnership with Just For The Win in the middle of last month, with an Irish theme including a unique Sidewinder element.

    Nolimit City signs up to a new partnership

    Nolimit City Ltd, the Swedish provider of online games and casinos, has signed up to an agreement that means all of its games will appear on Betsson AB’s sites.

    The developer, registered in Malta, has stated that a large number of its offerings can already be found on notable platforms operated by EuroCasino.com, Nordicbet.com, and Betsafe.com, and in April the company also joined up with PlayFortuna.com, an online casino licensed in Curaçao.

    The company stated that the new deal means that video slot players on other Betsson AB platforms, including Casino.dk, OranjeCasino.com and Betsson.com can access all of its titles, including the new five-reel 40-payline Hot Nudge game. Other games available will be Coins of Fortune, Tesla Jolt CasinoWinSpin and WiXX, so players can enjoy what the developer describes as "innovative themes, immersive graphics, and premium sound effects."

    Nolimit City’s Head of Sales, Malcolm Mizzi, stated that the new agreement “continues to prove our status in the field” and that it would enhance his company’s reputation as a “reputable Scandinavia-facing provider.” He continued, “We are striving to continue delivering the best experience to our audience. This is only the start for us and we are over the moon our partnership begins with such a bang.”

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