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    STARCASINO.IT PARTNERSHIP MARKS PARIPLAY’S ENTRY INTO THE ITALIAN GAMING MARKET

    Author Mathias Jensen Published Published 05/07-2018

    Pariplay Ltd., an Italian gaming organization that specializes in products for iGaming companies, lotteries, and land-based casinos, recently announced that it would be formally targeting the iGaming market in Italy. The latest development in this plan will see Pariplay offer casino games to StarCasinò.it, part of the Betsson Group and one of Italy’s most renowned casino brands.

    Pariplay, which is already well established in many markets throughout Europe, including Scandinavia, the UK, Germany, and Belgium, is continuing to place a strong emphasis on intensifying the reach of its iGaming portfolio across Western Europe. Its launch in the highly regulated Italian sector represents a primary aspect of its wider strategy in Europe. Pariplay’s pioneering launch on the Italian gaming market comes as the latest move in a string of integrations of branded and new casino content as part of the Betsson Group’s broader strategy.

    As a result of the deal between Pariplay and Betsson, a number of Pariplay’s branded titles will be available in StarCasinò including Valiant Entertainment’s Bloodshot®, Atari® Star Raiders, Sharknado®, and Atari® Asteroids. In addition, Italian gamers will also be able to play more original slot games such as Froots. As a strategic element of Pariplay’s continuing concentration on Italy and the European market as a whole, further Pariplay games will be offered at StarCasinò over the course of 2018. Just some of the titles that will be available to Italian gamers include Wild Cherry, Chitty Bang, Jack in the Box, and Goddess of the Moon.

    Describing the group’s activities in Europe, Commercial and Marketing Director at Pariplay, Richard Mintz, commented: “Europe is an important market focus for us. We’re therefore very excited for our games to be available for the first time in Italy, one of the region’s core jurisdictions. Our partnership with leading Italian online casino brand StarCasinò marks a milestone for us as a company, and a first step in establishing our content’s presence among Italian players.”

    The Casino Manager at StarCasinò, Fabrio Denegri, added: “Italian online casino players enjoy very sophisticated games with cutting-edge features and functionality. Given the high quality of Pariplay’s video slots, we feel that their content is the perfect fit for our current customers and new players as we grow our brand. We look forward to building an enduring long-term partnership with Pariplay in the Italian market.”

    Further information about the partnership can be accessed directly from Pariplay.

    About Pariplay LTD.

    Pariplay was founded in 2010 and has progressed to become a leading name in online gambling and gaming systems. It offers in-house, state-of-the-art gaming systems and online games as well as providing integrated solutions with notable third parties and industry leaders. It employs in excess of 50 gaming experts and operates offices in Gibraltar, Sofia, Bulgaria, Tel Aviv, and Israel.

    PariPlay operates under license from the Alderney Gambling Control Commission, the Gibraltar Gambling Commission, and the UK Gambling Commission. Its gaming systems, RNG, and all titles are fully certified by leading testing laboratories and meet stringent industry requirements. As a B2B gaming title service, Pariplay places a heavy focus on ensuring that the games it produces encourage responsible gaming and it has integrated a range of procedures into its systems to ensure it delivers cutting-edge titles while also behaving in a socially responsible way.

    Its systems offer a combination of age and identity verification as well as comprehensive geo-location services to determine whether gamers meet the territory and age requirements. Pariplay has also incorporated a range of responsible gaming tools within its offerings to ensure that it adheres to different regulatory standards. One notable system is that of the self-exclusion tool, which provides gamers with a simple, yet effective, method of managing their gambling behaviors.

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