Yggdrasil/Intralot content deal agreed
Yggdrasil Gaming, the online and mobile casino company, has signed an agreement with Intralot, a global gaming company and provider of innovative lottery solutions, which means its market-leading slot offerings will become available to the Italian market.
The agreement means that Intralot’s platform will feature all of Yggdrasil’s award-winning video slot games, giving access to them for gamers in one of the globe’s best established regulated environments.
The games to be included will include the big hits Vikings Go to Hell and the follow-up Vikings Go Berserk, as well as Penguin City, the company's newest offering, alongside many other chart-topping games.
Yggdrasil's highly popular range of video slots all use BOOST, the unique system for in-game promotions. This will allow Intralot to offer its own promotions, enhancing the gaming experience and allowing additional sales. In-game tournaments, leaderboards, gamification features, and customizable cash races can be employed, all of which have been shown to make players more engaged and more likely to stay with the site.
Intralot Italia is an offshoot of the Gamenet Group S.p.A (GAME: BrsaItaliana), one of the biggest Italian gaming companies which runs Video Lottery Terminal (VLT), Amusement With Prize (AWP), and retail and street-level operations. The company also runs online gaming sites offering bingo, casinos, poker, horse racing, and other types of sports betting.
This relationship allows Intralot Italia to have a network of over 750 betting rights, and offer more than 230 different online offerings, with many cutting-edge products amongst them.
Fredrik Elmqvist, Yggdrasil’s CEO, stated: “Extending our partnerships across major regulated and legally regulated markets is part of our non-term strategy so we are delighted to announce our agreement with Intralot. Italy is a well-established online gaming market and we expect further growth in the with demand from operators that increasing year-on-year.”
Francesco Mastantuoni, Intralot’s CEO, added: “We are very pleased with the launch of this new content, since it supports our commitment to responding to the needs of the market and catering to players’ evolving preferences. We are confident that players will embrace a wide variety of content, and that our partnership with Yggdrasil will soon yield very positive results.”