Agreement Reached Between Play’n GO and Paddy Power Betfair
Play’n GO has just signed a deal with Paddy Power Betfair that will see it greatly expand its reach. Paddy Power Betfair, which formed after the Irish bookmaker, Paddy Power, joined forces with the betting exchange, Betfair, is one of the biggest brands in the gambling sector, which means this is a huge deal for Play’n GO.
As per the terms of the deal, Play’n GO will supply slots to Paddy Power Betfair and see its player-base grow exponentially. They will be available on both PaddyPower.com and BetFair.com, with games including Legacy of Egypt, Sword and the Grail, Demon, and more. It’s a deal that that will also benefit Paddy Power Betfair and its players as it will now have access to the full range of Play’n GO titles.
The CEO for Play’n GO commented on the Paddy Power Betfair partnership by saying that it was “another step” forward for them on their mission to become a leading name in the iGaming sector.
They said that it was a great way to “finish 2019” and to move into 2020 with a “strong foundation.” These sentiments were echoed by Paddy Power Betfair, who said that Play’n GO would provide them with an “entertaining array” of high-quality content.
This partnership will include the newly released Demon video slot, which was announced in late September. The game was created with the British metal band of the same name and includes a host of their headbanging anthems, including an exclusive track that players can unlock as they play. It marked the second time that Play’n GO ventured into the world of music slots and is set to be one of their biggest titles of 2019, with heavy metal fans lining up to play it.