Caesars NJ Sports Books Coming Soon
The state of New Jersey is due to receive two new sports books operated by Caesars Entertainment, with one provided by Bally’s and the other by Harrah’s, both located in Atlantic City.
These additions come shortly after the state has embraced sports betting and other forms of gambling and will provide a big boost to what has been a steadily declining sector thus far.
The Sports Books
Harrah’s are preparing to open their sports book within the next few weeks, but there are reports suggesting that Bally’s may require a little longer to follow suit. These sports books have come on the back of an $11 million investment by Caesars Entertainment, who have said that they are keen to take things slowly in order to provide the very best experience and to “do it right”.
The Bally’s sports book, which could launch in July, is expected to be the biggest in the South Jersey region, spanning an impressive 15,000 feet and offering all kinds of advanced features, including an LED screen that is 18 feet tall and nearly 100 feet wide—giving punters the ability to watch games even when they are 100 yards away!
There will also be leather recliners, a beer wall that contains 16 self-serving taps, and a number of other luxuries that provide punters with the very best experience as they watch and bet on their favorite sports.
The Millennial’s Company
Caesars Entertainment seems to be targeting millennials, a growing gambling demographic that watches a lot of sports and is happy to pay for experiences and for luxuries. They are looking to provide the very best experience for people in this age group and in addition to the aforementioned luxuries and extras, one of the ways they are looking to do this is by adding social integration facilities and features.
Whether this can help to turn around the fortunes of Atlantic City remains to be seen, but there are suggestions that the new wave of sports betting facilities in this town are helping to improve foot traffic and revenue, and that could bring AC in line with the expectations that early developers had.