Content deal agreed between Stanleybet and Yggdrasil Gaming Limited

A giant in the mobile and online casino game sector, Yggdrasil Gaming Limited has concluded a content agreement with Stanleybet, a manager and operator of sports-betting shops based in Liverpool. This deal will result in Yggdrasil Gaming Limited’s impressive game title portfolio being made available across Italy. Also, Yggdrasil Gaming Limited will give Stanleybet access to BRAG, Yggdrasil’s social sharing tool, and its BOOST in-game promotional suite.

Stanleybet is a prominent figure in retail betting and boasts a broad base of online customers. It features a diverse range of content but remains focused on bringing in new online clients to Stanleybet.it.

Growth in Italian market

The agreement with Stanleybet is yet another way in which Yggdrasil Gaming Limited is growing in the Italian market following the signing of a similar deal with Lottomatica just a few weeks previous.

Yggdrasil Gaming Limited’s Chief Executive Officer Fredrik Elmqvist explains that Italy is a key market for the company at present and the enterprise is looking ‘to deliver our leading games and promotional tools to the country’s millions of gaming fans, many of whom play with Stanleybet… It’s a privilege to provide our content to such a prominent name in the territory and we’re confident their customer base will take to our popular titles.’

Discussing the new deal, Stanleybet’s Group Online Director Gianluca Porzio states, ‘We always strive to provide our customers with the latest online gambling content and we are pleased to add Yggdrasil to our online offer.’ For Porzio, Yggdrasil Gaming Limited’s game portfolio with give its customers the chance ‘to experience new innovative titles that are well-suited to the Italian market, whilst enhancing our players’ experience through their social and promotional tools.’