GiG Incorporated Sportsbook Solution To Be Used By Hard Rock International
The Gaming Innovation Group (GiG) is one of the foremost iGaming solutions innovators and news has broken that it has signed an agreement with the American casino operator Hard Rock International. The deal will see Hard Rock International make the most of GiG’s omin-channel sportsbetting solution in New Jersey.
In an official press release, the Malta-based developer announced this this is a first-of-its-kind deal which will see Hard Rock International use its technology. This will allow Hard Rock International to offer its players over-the-counter and terminal-based wagers on sports both within the Hard Rock Hotel and Casio Atlantic City.
An Entire Scope of Service
GiG Incorporated is able to provision for this service because it received the appropriate license back in late-June, dispensed by the New Jersey Division of Gaming Enforcement. The deal will also see the provider facilitate for bets at both the HardRockCasino.com domain and via iOS and Android-friendly mobile apps at land-based properties.
Loyalty benefits for all
Robin Reed is the Chief Executive Officer at GiG and he shared a deeper insight into how the formalized deal follows from a letter of intent which the two parties signed last month. He explained that the new deal will allow players to place wagers on a huge variety of sports such as basketball, soccer, football, baseball, and ice hockey within both casinos. He is particularly excited about the prospect of driving value for players through the casino’s Wild Card Rewards loyalty program.
In an expanded statement he said:
“I am proud and delighted to have signed this agreement with our partner, Hard Rock International, [which is] our first inroad to sportsbetting in the exciting United States market. It also headlines our continually strengthening partnership with Hard Rock International across our iGaming ecosystem.”
Working Alongside a Powerful Partner
In his comments Reed strongly emphasized the strength of Hard Rock International, describing it as a “strong brand”. He believes the two partners have a collection of shared ambitions and explained how the GiG suite of sportsbetting products would be used:
“It was a highly competitive pitch against the best sports books in the world, all vying to open up the United States market. Hard Rock International choosing [us] to power its sportsbook is a clear statement as to the quality of our cutting-edge sportsbetting services at this very early stage of their roll-out. We look forward, with excitement, to continuing to support Hard Rock International’s expansion and geographical growth.”
A Positive Partnership
Kresimir Spajic is the Online Gaming Senior-Vice President at Hard Rock International and he sees this partnership as “another step towards becoming a significant player in the national and international sportsbetting and online gaming industry.” He heaped praise upon the new partner too, saying that GiG Incorporated is “an innovative, capable, flexible and trustworthy partner.”
He expanded on his comments in a full statement:
“We are positive that the extension of our partnership with GiG Incorporated together with ‘skin’ partnerships with leading international operators will enable the Hard Rock Hotel and Casino Atlantic City to reach its ultimate goal of becoming New Jersey’s sportsbetting and online gaming market leader.”