GiG to Bring Sportsbetting to Western Iowa
Gaming Innovation Group (GiG) has just signed a deal that will allow it to provide sportsbetting services to the Casino Sioux City and Hard Rock Hotel, both of which are based in Western Iowa.
Located in Malta, this innovative brand announced the deal via an official press release, noting that their services will initially be offered to the Hard Rock Casino in a land-based format, after which it will be rolled out as a mobile and online variant.
Iowa is one of the dozen states to have legalized sportsbetting in recent months. These states have all embraced the new possibilities provided by the invalidation of the Professional and Amateur Sports Protection Act, known simply as PASPA. This law prevented states from creating their own online gambling laws and when it was invalidated the floodgates were opened and the changes were almost immediate.
The Iowa Racing and Gaming Commission has since given licenses to 19 casinos. These licenses will allow the casinos to offer online gambling and sportsbetting services to players over the age of 21.
GiG Incorporated already offers sportsbetting services to clients in New Jersey and will offer a similar experience to clients in Iowa. This experience will include an “omni-channel sportsbook”, which can be used to bet on a wide range of national and international events.
“We are looking forward to growing with our partner” a representative of GiG Incorporated was quoted as saying, adding that they were keen to “entertain” customers in Iowa with their secure and exciting “first-class sportsbetting” platform.
Lots of Potential
There are over 3.2 million people in the state of Iowa, leading experts to predict that the sportsbetting market could be worth over $160 million within a few short years. In addition to local revenue, it is also predicted that Iowa will draw gamblers from neighbouring states, including Nebraska and Minnesota.