Greentube and E-Play24 Join Forces
The Novomatic-controlled Greentube has just expanded its footprint in the Italian gaming sector thanks to a deal with E-Play24, a locally licensed iGaming brand with a sizeable reach in the Southern European nation.
The deal will see Greentube launch its roster of casino games titles across this new platform, which in turn means that E-Play24 will be able to offer titles such as Lucky Lady’s Charm Deluxe, Book of Ra Deluxe, Sizzling Hot Deluxe, and more to all of their customers.
The Greentube Head of Sales, Mr. Lechner, commented on this deal to note that it would help them to strengthen their offering, reaching out to E-Play24 and their brands and expanding further into the Italian market. He went on to say that it had become a “key” market for them and their goal was to become the “leading supplier” for the region, a move that will be helped by the presence of their parent brand, Novomatic, in the land-based sector.
The CEO for E-Play24 was also quick to offer his statement, noting that the “Vegas section” in their “E-Play24 Casino platforms” would grow in both volume and quality.
Book of Ra
A spokesperson for E-Play24 said that one of the key aspects of this deal was the inclusion of the Book of Ra Deluxe slot, which they described as the world’s most played slot. This, they said, ensures they can stay in line with consumer demand, continuing to offer them the slots that players want to play.