Greentube Signs Deal with Svenska Spel Sport & Casino
Austrian developer and Novomatic subsidiary, Greentube, has just completed a deal with Svenska Spel Sport & Casino that will strengthen its position in the Swedish market and greatly increase its reach.
Its goal is to expand its presence in key European markets and this deal will help immensely with that. Sweden is quickly becoming one of the hottest iGaming markets in the world following regulatory changes at the beginning of 2019 and Greentube is now perfectly poised to benefit from it.
As per the terms of the deal, Greentube’s classic slots will be offered to casinos, lottery organizers, and sports betting providers across Sweden. These games include Lady’s Charm Deluxe, Book of Ra Deluxe, The Great Gambini’s Night magic, and more, taking players on a journey through time, into vast Sci-Fi worlds, and more.
A Key Partner
The Commercial Director for Greentube UK used a recent press release to comment on the deal with Svenska Spel Sport & Casino, stating that they considered them a “key partner” that would prove “pivotal” to their success in the Swedish market. They added that they expect their content to greatly improve the offering that is already available to players across Sweden.
For their part, Svenska Spel Sport & Casino commented on the quality of Greentube’s portfolio, believing they will greatly improve their selection of games and allow them to establish a strong partnership going forward.
Private gambling companies in Sweden can now apply for licenses following the initiation of the Swedish Gambling Act, which came into law on January 1, 2019. This law drastically altered the legal gambling laws in Sweden and opened the doors to new opportunities for the continent’s biggest gambling companies, not to mention the many thousands of Swedish players who have been waiting for this day for years.
The state-run Svenska Spel Sport & Casino has battled to maintain its position ever since this law was passed and the deal with Greentube will allow it to further cement its place in this growing market, giving it a foothold in this rapidly growing and hugely profitable market.