IGT and The Mill Casino in Oregon work together to provide sportsbooks in Oregon
IGT has released a statement announcing that they have signed a deal with The Mill Casino. This will see their PlaySports platform being used to provide the sportsbooks that are on offer within the casino. This comes after Oregon legalised sports betting and The Mill decided that they wanted a sportsbook on their premises.
IGT offers solutions to many different continents across the globe. With Europe their largest market at the moment, they are looking to grow in the burgeoning American market. This new deal should help to add to the more than $10 billion they processed with sports betting last year.
The latest deal means that The Mill Casino will be able to use not just the sports betting kiosks that IGT offer, but also the slot machines that they create to their customers. It is expected to allow a high class service to be on offer before the end of the year.
The CEO of The Mill Casino commented that they were extremely happy to have signed this deal. It means that they will be the only sportsbook in operation at a casino within the south of Oregon. This combined with the industry leading technology that PlaySports offers means that the success of this venture is expected to be a foregone conclusion.
Highly important moves
The Senior VP of IGT also commented on this news. He said that by signing a deal with The Mill Casino it meant that their high end sportsbook kiosks would be entering the Oregon marketplace at the right time. The ease of use combined with the easy installation that they offered means that The Mill Casino will be able to offer world class services to players who want a sportsbook.
Increasing their US footprint
IGT aren’t just in place within Oregon. This is their eleventh move into the US market. They are also already offering their services to a range of different casinos within ten other states.
There are a lot of important metrics that PlaySports offer to players
Currently, it is the most used platform within the US market. This is partly because it was designed to be used within the US. It covers more than ten states and over 30 different locations. It’s also processed over 1,000,000,000 sports wagers so far.
IGT have been moving fast with the PlaySports platform. It was actually put in place in 9 different states by the end of September. With another two already been put in place, there are also plans for it to be added to another two by early 2020.
IGT are without a doubt the biggest name in the iGaming industry at the moment. This is mainly due to their fast exposure to the US market which has exploded at an extremely fast rate. With all the relevant indicators showing fast levels of growth across the year, with the number of gaming units they shipped increasing by almost 50% year on year, they expect to continue their rapid expansion over the course of 2020. They will also be offering a big presence at trade shows up to the end of the year to lay the foundations for their plans for next year.
IGT have been signing deals with partners across the world for a while now, with the US being a specific market they have focused on. This included a deal with William Hill in the US in order to prepare themselves for the imminent legalisation of sports betting.