Kindred Group Brands Get Playson Content
Playson, a provider of innovative casino games software, has just signed a deal with Kindred Group, a leading casino operator, that will see its games made available across the Kindred network. It’s big news for Playson, as Kindred Group are one of the biggest names in the gambling sector, with brands that include 32Red and Unibet.
It’s not just these brands either. Kindred Group have a huge say in the online gambling industry, managing over 20 million transactions every singe day and accounting for a huge share of the gambling market in Europe and in key markets like the United Kingdom, Germany and Sweden. This operator will now have another 50 top titles to add to their growing roster, titles that include big names such as Vikings Fortune, 3 Fruits, and many more.
All of these games will instantly become available to a huge number of players across the Kindred Group’s network, giving Playson one of their biggest new audience acquisitions to date and elevating Kindred Group’s status even further in this industry.
Both companies have spoken on this deal, with their quotes being used in official press releases describing the details of the partnership. Playson were “very pleased” to be working with Kindred Group and to grow their “global footprint” with such a well known and widely respected company.
They went on to say that they have many great games in the pipeline and will be providing them to Kindred Group’s many players in the near future. On the flip side, a spokesperson for Kindred Group commented to say they were “thrilled” to be able to offer Playson’s growing roster of titles to their player base.
They have “without a doubt…demonstrated [their] ability to provide quality content” they announced, before adding that they were excited to see what the future held for the partnership.
Both of the brands involved in this massive partnership have secured other big deals in 2019. The Kindred Group, based in Sweden, recently signed on the dotted line with Wazdan, who have a roster of over 100 titles, including the Magic Stars series. As per the terms of the deal Wazdan’s titles instantly became available on a host of Kindred Group casinos, including Unibet, iGame, 32Red, Bingo.com, and a number of Scandinavian-facing brands.
Playson have also been active in the boardroom, and they recently agreed to a deal with Leo Vegas, a leading operator with a huge following in the United Kingdom and across Northern Europe. The deal ensures that Playson titles, such as Book of Gold: Double Chance and Super Burning Wins, become available on the Leo Vegas platform.
Playson also offered 100 Joker Staxx to the Swedish-based casino, which they launched just at the start of 2019, making it their first new addition of the year.