Oaklawn and SBTech partner up
Due to the change in legislation in Arkansas, Oaklawn Racetrack and Casino have made some changes to what they offer. With an onsite sportsbook offered to their customers, for the first time ever, meant that they needed reliable technology to power their betting kiosks. In order to do this, they partnered up with SBTech and tasked them with providing the technology for what they require.
First Arkansas sportsbook
The first bet at the new Oaklawn sportsbook was placed by the general manager of the facility, Wayne Smith. He placed a $5 moneyline wager on the Dallas Cowboys to win when they play against the New York Giants in the NFL season opener.
There will be up to 10 automatic kiosks available to players which will be available to use whenever the casino is open. On top of this, there will also be human tellers who can take wagers during certain opening hours. The sportsbook will offer markets from NFL, NBA, soccer, MLB and all of the biggest sports in the world. Once the resort sportsbooks is fully up and running, SBTech will be tasked with creating an online version for use on mobile devices.
SBTech released a statement that expressed their delight. They are extremely happy that their growing reputation is allowing them to get the most desirable contracts within the US iGaming market. This is especially important to them as recent regulations and legislations mean that the US iGaming market is opening up for the first time.
Increasing market share
SBTech have used the legislation change and subsequent growth in US sports betting to help increase their market share. At the tail end of 2018, they announced deals with a large number of new sports betting companies or casinos that intended to offer sportsbooks on their site. This included Churchill Downs and the Golden Nugget.
These deals helped to propel SBTech to the forefront of the iGaming market in terms of bespoke technology. Not only have they been used by a large number of US-based sportsbooks, but the Oregon Lottery also commissioned SBTech to create software for their product, which is both a prestigious and well paying job.