Parimatch sign a sponsorship agreement with Virtus.pro
Parimatch have signed a sponsorship agreement with Virtus.pro. This will see the online sportsbook sponsoring the esports rosters of Virtus for their biggest titles, including Dota 2.
Trying to enter new markets
The newly created esports head at Parimatch announced that this is the first step into sponsoring esports for Parimatch. They hope that it can be a long term agreement and will see both companies getting benefits from the agreement. They were happy to have signed with Virtus because they are one of the most successful esports teams last year and they hope to continue that in 2020.
The link up with Virtus shows that Parimatch are more than happy to sign deals with teams who attempt to compete at a high level.
The GM for Virtus commented that the new deal was perfect for both sides. He said he felt that Parimatch and Virtus were both very similar in terms of their goals and values and that they also both had the long term goal of growing esports. He said this new deal would allow them to compete in more competitions and at a higher level. This partnership could be the catalyst for the first truly dominant esports team to emerge.
Parimatch continue to sign new deals
The deal with the growing esports brand isn’t the only deal that Parimatch have put through recently. Their African office have also signed a deal with FT CRM that was completed in the latter stages of 2019. It means that African customers will be able to access real time engagements.