Play’n GO Content to be Rolled Out by Bede Gaming
Play’n GO is an award-winning game producer and casino platform supplier based in Växjö, Sweden. It recently signed a deal with Bede Gaming, a UK-based software developer, to have its entire casino games portfolio integrated by the developer.
This means that a range of hit titles from the supplier – such as Planet Fortune and Street Magic – will now be accessible to players using any of Bede Gaming’s operator partners. This includes key brands like The Rank Group.
Ross Haselhurst is the Commercial Director for Bede Gaming and he had this to say about the new deal:
“Very pleased to have taken on board Play’n GO’s diverse range of high-quality content, adding to our fantastic portfolio we can offer our operators. Particularly as we look towards new markets the quality and speed of our content provision is key and having a rich integration with Play’n GO is a ‘no brainer.’
Expanding further upon the strategy of his firm, he said:
“Play’n GO becomes our tenth integration this year and, whilst others are struggling to keep up, our strategy is paying off and we’re certainly not done yet. This year we have solidified Bede’s place in the market but we’re not willing to be complacent, we have plenty to keep us busy. I’m absolutely thrilled at having Play’n GO on our platform as we continue to seek out the best and brightest providers in the market.”
Magnus Olsson is the Head of Sales and Account Management for Play’n GO and he was quick to return the praise and optimism in his statement:
“Bede has cemented their reputation as one of the most highly-regarded platform providers in the industry, and we are delighted to be rolling out our catalogue of leading games across its platform, making them instantly available to all of the brands they serve. We are certain our games will prove a hit with all Bede’s partners.”
A Period of Growth
Bede has enjoyed rapid commercial growth recently and it was also chosen to offer a new enterprise-wide digital platform for the Ontario Lottery and Gaming Corporation. This is the biggest ever commercial agreement for Bede and will see it partnering up to help facilitate Ontario’s lotteries, commercial casinos, charity and Aboriginal casinos and slot machines at horse-racing tracks.
As part of its strategy, the Newcastle-based company has been regularly penning new deals with content partners. In fact, it has maintained an average of one a month and this marks a 30 percent increase over previous years.
Across the water, Play’n GO comes hot off the launch of its latest 5-reel video slot called “Banana Rock”. The game features Simeon Chimpsky who is the lead singer of the band and also doubles up as the Rock ‘n’ Rollin’ Wild.