Playzido Welcomed into the GAP Family
A few short weeks ago iSoftBet were announcing a partnership with TOPsport, a sports betting agency based in Lithuania. They are now looking to expand on their partnerships and to take another step forward by signing a content supply deal with the B2B platform Playzido. The deal means all Playzido’s games will become available on the iSoftBet-controlled Game Aggregation Platform (GAP), a top-tier network that makes the best games available to all operators working under iSoftBet.
The deal will see a host of top slots, including Oliver Twist, which is based on the Dickens classic of the same name, and Deal or no Deal, which is based on the hugely popular gameshow, become available to all users of the GAP platform.
The GAP platform provides casinos with access to over 3,000 games gathered from more than 50 of the biggest iGaming developers in the world—third-party suppliers noted for their innovation, their creativity, and their productivity. All of their video slots and their table games are certified for use in 15 regulated markets, giving casinos instant access to the best and fairest titles.
GAP also includes top-of-the-line gamification and marketing tools. This means that in addition to offering casinos many great games, iSoftBet also gives them the tools they need to promote them, thereby increasing customer acquisition and retention rates.
Delighted and Thrilled
The CCO for iSoftBet commented on this new partnership in an official press release, saying that they were “thrilled to welcome Playzido” into their GAP family, and adding that they have a “impressive content portfolio” consisting of the “most engaging brands in the industry.”
They went on to say that the partnership marketed an important step for them and for their valued customers, before adding that they looked forward to working with them in the future.
These words were echoed by a spokesperson for Playzido, who said they were “delighted to work with iSoftBet” and couldn’t wait to see how well their portfolio performed on the GAP platform.