PokerStars and Play’n GO Enter New Partnership
Play’n GO, a renowned gaming provider that has attracted a name for itself on the slot game scene, recently signed a multi-year deal with Stars Group owned PokerStars Casino. According to the contract, PokerStars will now have access to Play’n GO’s entire portfolio of games and the ability to integrate them into its gaming platforms. The agreement represents the brand’s focus on increasing its slot offerings and accessing additional markets. In addition, it marks the next stage in the group’s efforts to establish a name for itself in the sporting industry, having recently gone live in the Czech Republic following a deal with Tipsport at the outset of the year.
It is anticipated that the integration will be ready to go live on PokerStars’ .co.uk and .eu website domains in time of the June 14th kick off of the 2018 World Cup. The .dk and .es sites will formally launch in Q3 of this year.
In a recent press release, the CEO for Play’n GO, Johan Törnqvist, provided his thoughts on the collaboration: “The Stars Group has seen PokerStars Casino grow considerably in recent years and we’re delighted to be adding our content to their offering. Our games are certified across more than 15 countries and with our varied, quality range of titles, we’ve confirmed our position as the supplier of choice to operators in regulated territories.”
Sales Director, Magnus Olsson, added: “Play’n GO is determined to ensure that the integration goes very smoothly. I’m very confident that we will enjoy a long and fruitful relationship.”
While PokerStars Managing Director, Bo Wänghammar, commented: “PokerStars Casino has focused on improving its content offering, including through the integration of third-party suppliers. We’re looking forward to working with Play’n GO to provide some great new games to our players on web, desktop and mobile.”
Although this partnership will provide Play’n Go with an opportunity to extend its reach in existing markets, including the UK, Spain, Denmark, and Italy, it has also set its sights on entering Portuguese and Romanian markets in the future.