Scientific Games to provide sports betting in Michigan
Scientific Games has released details of the latest commercial deal it has signed. It will become the new provider of sports betting services to the FireKeepers Casino in Michigan.
In a press release Scientific Games made it clear that this new deal has been signed due to the recent legalisation of sports betting within the state. It means that Scientific will become the first provider within the state, although the other casinos in the state will be following suit soon which could see other providers making moves into Michigan as well.
Lots on offer
The FireKeepers Casino is one of the largest within the state and features more than 200 hotel rooms. It also covers more than 100 square feet, which means that there is plenty of room to offer a significant sportsbook to customers.
Offering sports betting services
Scientific Games said that this new deal will give FireKeepers Casino access to the latest sports betting software that the company has developed. The new OpenSports solution from Scientific Games gives players the ability to place bets on a large number of different sports. It also means that FireKeepers will have the opportunity to manage what it offers to customers over time. This means that if legislation changes within the state then the casino won’t have to carry out extensive software reworks in order to comply with it.
Creating new solutions
Scientific has also put forward the opportunity for FireKeepers to use its content aggregation software at the same time. This means that if FireKeepers decide they want to, they can offer an iGaming solution to customers within the state of Michigan.
Signing new big name deals
The CEO of Scientific Games said in a press release that he was very happy about this new deal. It means that Scientific Games would be working together with what he felt was the biggest casino in the state and as such they would be able to put their collective knowledge to the test when it came to offering sports betting.
Because FireKeepers already has a loyal and dedicated user base due to the high quality experience that it offers, Scientific Games felt that this would be the right choice for an initial partnership. The new legislation means lots of new opportunities within the state and it was the hope of both companies that players within the state could enjoy sports betting.
Aiming for the best
The CEO of FireKeepers laid out a bold plan for the sports betting facility. She said that the casino was intending to create entertainment for customers from all angles. This means keeping up with the latest innovations in order to stay at the front of the market.
She continued to say that with the current sponsorship of a NASCAR event, FireKeepers has always been associated with sports. So, this latest move into the sports betting landscape made complete sense from both a business and heritage perspective. The deal with Scientific Games means that the ability to offer sports betting and in the future iGaming will keep FireKeepers at the top for the long term.