Soft2Bet Sign on the Dotted Line with Greentube
Soft2Bet, an online casino firm based in Cyprus, has just signed a deal with Greentube to add to its rapidly growing list of casino partnerships. The deal will see Greentube, which is the interactive arm of global gaming giant Novomatic, provide their many games to the Soft2Bet platform.
Soft2Bet were founded as recently as 2016, but only recently have they taken strides to advance their operations within the business-to-business sector. They have earned a reputation for being a respectable operator, offering casinos access to a wealth of games from the biggest providers, a list that now includes Greentube.
This deal marks a significant milestone for the company as they try to grow and to meet their lofty goals for the years ahead.
Soft2Bet commented on the deal via their Head of Casino, who said that this was a “very exciting time” for the company as they look to expand their reach “across multiple jurisdictions.” They finished by saying that Greentube games would “constitute an essential part” of their portfolio.
Greentube and Novomatic
Novomatic are one of the largest gaming firms in the world, with a huge following that reaches to all corners of the iGaming sector. Through the Greentube subsidiary they offer a wealth of top slots and table games, all of which come loaded with slick graphics, innovative features, and complete compatibility.
They have earned a reputation for providing high quality video slots, bingo games and video poker titles, and thanks to the aforementioned deal all of these will now become available through the Soft2Bet platform.
A spokesperson for Greentube said that they were “looking forward” to a successful partnership with Soft2Bet and believed that it would help them to expand operations in key markets. They also said that the deal with Soft2Bet would help them to move into other markets and to provide their “ground-breaking games” to more and more players.
B2C to B2B
Prior to February 2019, Soft2Bet operated exclusively as a business-to-consumer brand, before entering the B2B sector. To date they have close to a dozen sports betting and casino brands on their roster, all of which operate a very unique place in the market, giving Soft2Bet a broad reach.
Greentube, on the other hand, have access to some of the biggest markets in the world thanks to the reputation of their Novomatic parent brand. They have recently made moves into several new regulated markets, including one in Belgium, which they entered via a partnership with Golden Palace.