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    William Hill and NetEnt AB Partner Up

    Published 15/11-2018

    Just a fortnight ago, the leading Swedish online casino games and solutions supplier NetEnt AB signed a partnership deal with Penn National Gaming Incorporated, a US casino operator. NetEnt AB has now followed this agreement up by concluding a similar partnership deal with William Hill, a chief London-based bookmaker.

    Both roulette and blackjack on the table

    In an official press release given on Thursday, NetEnt AB explained that it will provide William Hill with a range of live network casino games as part of the companies’ new partnership, which includes its popular roulette and blackjack games.

    The value of the UK market

    NetEnt AB has publicly stated that it considers the UK market to be a priority for the Stockholm-listed developer. The company went on to say that its live game offerings focus primarily on the player experience. NetEnt AB is reportedly happy to have teamed up with William Hill, “one of the biggest live casino operators in the world,” and will benefit from William Hill’s impressive suite of marketing tools, which are tailor-made for retention and acquisition campaigns.

    Full integration

    NetEnt AB’s Chief Product Officer, Henrik Fagerlund, has described himself as “very proud” of the company’s latest partnership with British giant William Hill. Fagerlund went on to announce that some of William Hill’s sites already feature the company’s live casino games:

    “Having our games with one of the biggest live casino operators in the world is a great recognition of our live casino product. I’m certain that William Hill players are going to enjoy our games and the new features they bring.”

    A company with a “strong legacy” in online gaming

    In discussing the new deal, William Hill’s Head of Live Casino, Barry Lennon, spoke of the company’s “strong legacy” as a provider of live online casino games. According to Lennon, William Hill’s partnership with NetEnt AB will help his company to continue to offer users the very best titles available:

    “NetEnt AB has an innovative approach to live casino games and we are happy that we now will be able to provide those games to our players.”

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