Yggdrasil to supply Ladbrokes, Coral, and Gala
An agreement has been reached between GVC Holdings PLC (LSE:GVC), a sports betting and gaming consortium based in the Isle of Man, and market leader Yggdrasil Gaming, under which players in the United Kingdom will soon be able to access Yggdrasil’s exciting range of offerings. Three of the UK’s biggest names in gaming and betting, Ladbrokes, Coral, and Gala, already acquired by GVC Holdings ten months ago as part of its purchase of Ladbrokes Coral Group Plc, will now be bringing the entire Yggdrasil’s portfolio to their large clientele.
GVC Holdings’ spring 2018 purchase of the three market-leading brands brought it not only the mammoth betting shop network and online operation of Ladbrokes and Coral, but also the leading presence in the bingo market held by Gala. Post-purchase, GVC has become the UK’s most important high street bookmaker and joined the global list of largest online-led listed firms, with licenses held in over 20 different national territories.
Ladbrokes, Coral, and Gala clients will now be able to enjoy the full Yggdrasil range of online offerings, bringing a new British fan base to classics including the Vikings extravaganzas (Vikings Go Berzerk, Vikings Go to Hell, and Vikings Go Wild) and newer slots such as Hanzo’s Dojo, Baron Samedi, and Trolls Bridge. All the promotional tools included in Yggdrasil’s BOOST range will also be available to the three British brands, allowing them to run instant in-house promotions.
For Yggdrasil Gaming’s CEO, Fredrik Elmqvist, this was
“…a significant agreement with some of the industry’s largest brands and I’m thrilled to be able to announce it today ahead of Europe’s largest gaming event, ICE London, in a few weeks’ time.”
GVC Holdings’ Chief Product Officer, Liron Snir spoke of his delight at being able
“…to enhance our offer for Ladbrokes and Coral customers with Yggdrasil’s dynamic slots content. The high production values and innovative features they bring have already proven to be hugely popular with customers across our broader brand portfolio in regulated markets.”
Hot off the blocks in 2019, three new online Yggdrasil games are already out: Irish-themed Lucky Blackjack, the updated Sonya Blackjack and Trolls Bridge, packed with Free Spins, Pick-and-Click bonuses, multipliers, and more.