Betway Limited strikes new deal with Fortuna Düsseldorf
Betway Ltd, operator of online casinos and sportsbooks, has unveiled a new three-year agreement making it the official gaming partner of one of Germany’s premier soccer teams, Fortuna Düsseldorf.
European Gaming Media and Events, organizers of boutique gaming activities, released a statement saying that Betway Ltd, which is licensed in both the UK and Malta, is the main force behind Betway.com and that the new deal with the German outfit would run to the end of the 2020/21 German soccer season.
Fortuna Düsseldorf, which plays its home ties in the 54,600-seater Merkur Spiel-Arena, was promoted to the top division of German football last season and is now hoping to repeat its efforts of the early 70s when the team, from the North Rhine-Westphalia region, bagged a pair of runner-up spots, only losing out to the then dominant Bayern Munich.
Betway Ltd has many such deals in European football, being the main sponsor of English Premier League outfit West Ham United since 2005 and filling the same position for German Bundesliga team Werder Bremen, top Belgian club Anderlecht, AS Roma in Italy’s Serie A, and three clubs in the Spanish La Liga, Levante UD, CD Leganes and Deportivo Alaves.
CEO of Betway Ltd, Antony Werkman, stated that the new deal with Fortuna Düsseldorf “strengthened our hand in the German market”, following on from striking deals with the Italian and Spanish clubs mentioned above. He added, “It’s an exciting time for the club, having just been promoted to the Bundesliga, and we're really pleased to have come on board as it looks to build on last season’s successes.”