Gambling trends at Australian online casinos in 2021

Australian players are becoming more demanding of novelties and unconventional approaches. The growing popularity of mobile gambling games and applications in AU directly affects the popularity of the casino brands. The total AU gambling market is expected to reach $2.5 billion by the end of 2021, which is almost double of the past year.

Such a growth in gambling industry in Australia will be significantly impacted by:

• The growing popularity of cryptocurrencies.
• The legalization of gambling in several countries.
• Individual approaches of market players on the background of growing competition.
• Rise of popularity of mobile gambling at casino online and social games.

The number of users of mobile games is growing

This happens not only because of the constantly increasing number of mobile devices in people's hands. The main reason is precisely the mobility, which is advantageously different from PC games. On a mobile phone or tablet you can play games at any convenient time, without being tied to one place, which cannot be said about a desktop computer. The 2021 will be no exception in terms of the growth of mobile and social gambling.

The growing importance of UX for design

Customer needs always stand apart for those companies that want to succeed. Given the increasing demands of players, the importance of UX for design is constantly growing. Based on the user experience - how people interact with the product - it's easier to know which features to develop, which to remove. Separately, finding new products or combinations of products based on what you have is a standout. This allows you to give the visitor of a website or an application what they want at the right time and in the right way.

UX (User Experience) translates to user experience design. It is the process of designing and improving the user's interaction with a digital product. UX goal is to increase the usability and customer loyalty to the product, ensuring ease of use. It is a necessary foundation and skeleton in the development of any type of digital product.

Blockchain, cryptocurrencies and bitcoin casinos

Improvements in technology have made it possible to add a wide range of payment options in Australian online casinos. Most of them are cashless payments. In addition to these, most companies have added cryptocurrency as a payment method.

Bitcoin is one of the popular cryptocurrencies used on gambling platforms and in online pokies Australia at Toponlinecasinoaustralia. The bitcoin-online casino format could become a real headliner in the gambling industry in 2021. Customer demands for anonymity and security are driving this.

Legalization, growth of market transparency

This aspect is more related to global gambling trends. State regulation of the industry in many countries contributes to this.

It is possible that in 2021 casinos will be legalized in several countries. Almost all countries have a gambling market. In most cases, the industry is in the shadows, and states do not make any profit from their activities. That is why more and more countries are looking at legalizing gambling to make the market more transparent.

Multi-brand approach

The mergers and series of partnerships that have taken place over the past year in the gaming industry have contributed to a significant shift towards multi-branding. Experts believe this trend will continue into 2022 as well.

Today, operators can significantly expand their portfolio to include additional brands. And as a result, brands can work with the same audience repeatedly.

When one brand bores a player, it is possible to attract them to other brands and offer something new. Thus, monetize the traffic several times.

Implementing this approach requires a high level of knowledge from platform providers and game operators, constant analysis of available data, and the ability to find informal solutions and test them quickly.