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    Mr Green and Company AB Awarded SBC Awards Accolade

    Mr Green and Company AB Awarded SBC Awards Accolade

    Author Mathias Jensen Published Published 17/12-2018

    This year’s SBC Awards were filled with action and its Rising Star in Sports Betting was awarded to a Swedish online casino and sports betting operator, Mr Green and Company AB.

    Evidence of Quality

    In a press release put out last week, the operator expressed gratitude at being awarded the prize and reflected on its journey since launching its first online sports betting service back in 2016. The prize, awarded in London, is seen as a reflection of the company’s unwavering focus on “a superior experience”.

    Mr Green has a vast portfolio, responsible for the operation of domains such as,,,, and These domains are operated in 13 jurisdictions including Malta, Denmark, The United Kingdom, and Italy. In August the company shared that it had submitted the relevant paperwork to file an application in its home country of Sweden.

    An Increase to Sports betting Revenue

    Per Norman is the Chief Executive Officer at Mr Green and Co. In a statement, he explained that the addition of “new, smart and intuitive widgets” to its sites over the course of the year had ameliorated the experience for players, who now find it easier than ever before to find features. In the third-quarter financial results published by the company, Norman elaborated upon why this strategy had worked and resulted in a 439% year-on-year increase in sports betting revenues for the three-month period.

    In a fuller statement, Norman elaborated:

    “We introduced several functions and improved the user-friendliness of our sportsbook ahead of the [2018 FIFA] World Cup this past summer. These initiatives have proven to be successful and our sportsbook is continuing to capture market shares. In the quarter, sportsbook revenues increased by 439% compared with the year-earlier period and are now close to 10% of total revenues.”

    “Green Gaming” Tool Receives Recognition

    The SBC Awards also saw the company’s “Green Gaming” tool receive praise. This unique tool leverages data-driven algorithms and the results from players tests in order to produce a personalized risk assessment for players. The results from this test and then used in order to cater to marketing communications to that particular user.

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