New 1X2 Network deal announced by Groove Gaming

Malta-based iGaming content aggregator Groove Gaming has recently inked a new business deal with UK-based software company 1X2 Network. Under this new deal, Groove Gaming’s operator network will gain access to content by the firm’s Leap Virtual Gaming and Iron Dog Studio brands.

Comprehensive market research

This new agreement will see 1X2 Network’s leading slot, virtual and table games become accessible to a larger number of players within regulated markets. As a result, popular titles such as Blood Queen and Rainbow Wilds will become more widely accessible.

According to Kevin Reid, the 1X2 Network Commercial Director, the deal provides a direct response to market research. The firm is, he said, delighted to team up with GrooveGaming and to deliver its leading titles to their vast operator network. According to Reid, the deal has given 1X2 access to promising new markets, ideal for their existing portfolio.

Platform advantages

GrooveGaming was established in 2016 and seeks to aid online casinos in improving their game integration processes and in shortening their launch queues. Using the aggregator’s platform, many operators have been able to develop their gambling content more efficiently.

Positive for both firms

According to the GrooveGaming Head of Sales Rebecca Sotomora, operators require a diverse offering; this is what provides them with commercial opportunities and what positions GrooveGaming as an ideal partner. The firm believes, she said, that the new agreement will go far to deliver better options for operators, with benefits for both parties. Further, she explained that GrooveGaming is excited to work with the expert team at 1X2 Network and that, while the aggregator continually seeks to provide the very best content, the new portfolio will provide greater depth and variety to its already comprehensive offering.

Numerous territories

With over 1,500 table games, HTML slots and video poker games, the Israel-based firm is licensed by the UK Gambling Commission (UKGC) and the Malta Gaming Authority (MGA).

Having recently inked a deal with games platform provider iDoBet, the reciprocal ‘white-label’ agreement will allow the firm to deliver some of its HTML5-compatible video slots and live casino content.

An exclusive for LeoVegas

In a recent announcement, 1X2 Network, the new corporate name for the 1X2 Gaming Group, has confirmed that LeoVegas will launch its newest slot title Vikings Wilds on March 6, 2019. As per the deal, LeoVegas players will have exclusive access to the new game for three weeks, enjoying its Nordic scenery and familiar Viking characters such as Valkyrie Warrior and Viking Berserker.