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    Online Casino Operations Globally Connected

    Published Published 05/02-2021

    Right now, there is a record amount of European based online casinos flooding the wires of the internet. Following this trend, is a growing number of people signing up to play slots and table games as their primary choice of online gaming entertainment. And these figures will continue to rise because the online gambling laws across the globe are changing allowing more casinos to come online.

    A good example of a licensing authority right now is the UK Gambling Commission which is one of the strictest licensing authorities online today. In the UK land-based casinos are legal, sports betting operators can freely operate under UKGC regulations and as such casinos and online sports books continue to flourish in the country. Across Europe there are similar gambling licensing authorities in Germany, Italy, Spain, Portugal, Sweden, and Denmark!

    Online Casino Operators Integrating Their Systems

    The reason there are so many online casinos today is because they do not need to use their own software to offer casino games. Instead, they use a third-party aggregator platform such as Playtech, SoftSwiss, or Microgaming all of which provide ready-to-use white label online casino platform solutions.

    Once the online casino operator agrees on a deal, it will brand the casino platform to create an all-encompassing online casino brand such as Leo Vegas or 888.

    The casino operator must operate a legally registered company and then apply to use a casino aggregator’s platform. For example, Betfair is an online casino and sportsbook brand. The brand owner is Betfair Casino Limited, and the brand deals directly with Microgaming and uses its aggregated casino platform solution.

    UK players that want to play online casino games need to sign up to the casino brand and not directly with Microgaming.

    Built in Bonus Systems

    Another advantage to using a casino aggregator’s software solution is its bonus software. The casino can set up a VIP loyalty rewards program, no deposit bonus system that tracks wagering requirements versus bets, and tournaments or promos that drop in random casino bonuses such as free cash or free spins for video slot titles. Free spins and deposit match deals are all part of the parcel of being online casino players today and players expect the casino to offer these types of bonuses regularly. You can see some of those welcome bonus free spins and deposit deals here.

    Also integrated into these systems are numerous bonuses such as cash backs on your losses bonus deals. The system keeps track of individual casino members bets and how much is lost from the previous deposit or over a certain time period. The casino then automatically gives the player a percentage of their losses back. A similar system is also in place to track player loyalty points earned by playing casino games.

    Online Casino Game Services

    One key sector of the online casino industry that offers B2B services and does not directly offer online gambling services to players, and therefore falls under IT services, multimedia, gaming, and development in online casino aggregators that operate live dealer studios.

    Playtech is one of the biggest names in the UK and is a UK registered entity as it recently switched from the Isle of Man. The casino software game developer and aggregator supplier offers one-stop platforms that come complete with games not only from the Playtech development studios but also from other software providers such as NetEnt, Evolution Gaming, BetSoft, and Microgaming.

    These platforms offer casino operators the chance to white label the software with their brand thus giving them the ability to offer real money online casino games to members.

    Firms such as the Evolution platform are also designing their platforms to stay up to date with the latest trends. They offer multi-currency and cryptocurrency support, flexible bonus engines, multi-language interfaces, live dealer suite casino options, and HTML5 mobile connectivity.

    On top of this, companies such as Playtech, Microgaming, and SoftSwiss have a full suite of services that offer the casino operator’s company assistance with gaining the correct UKGC licensing as well as for other jurisdictions the casino wishes to target such as Europe, Canada, and Oceania which is usually via a Malta Gaming Authority (MGA) license!

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