Play’n GO Inks Major Deal with Svenska Spel
Play’n GO have just announced the completion of a significant deal with Svenska Spel Sport and Casino, a service provided by Sweden’s state-owned Svenska Spel AB. They are another iGaming brand being given access to the newly available Swedish market, and it’s good news for everyone involved.
According to a spokesperson for the brand, this deal marks just a small part of what should be a huge expansion into Scandinavia, which is quickly becoming one of the biggest and most lucrative gaming markets in Europe.
No Time Wasted
The CEO of Play’n GO used an official press release to announce that this company “wasted no time” in accepting the opportunities given to them by the newly opened Swedish gaming market. He went on to say that his company have signed multiple deals with operators in the region, and have been very busy focusing on their expansion ever since the Swedish iGaming laws changed on January 1, 2019.
He noted that Svenska Spel Sport and Casino are “hugely respected” in the country, allowing Play’n GO to gain a prominent foothold in this developing market.
Play’n GO have been moving fast to embrace the Swedish market, but they have also been signing deals elsewhere and launching new casino games. It seems that 2019 is set to be a big year for the organization and one that could see them swell in size significantly.