The American Gaming Association is Excepting $6bn in Super Bowl Bets
The American Gaming Association (AGA) has released a study which explains it is expecting 22 million Americans to wager a combined $6bn in bets on the Super Bowl this year.
Morning Consult put together the research on behalf of the AGA, and based it upon the responses of 2,201 adults from across the US on 22 January 2019.
The interviews were conducted online and the data from those sessions was weighted to create a realistic approximate figure. The margin of error is reported to be at +/-2% and greater among sub-groups. The survey took into account the age, ethnicity, education level, gender, and region of respondents.
According to the data, one in ten Americans – 22 million people – are planning on placing a bet on Super Bowl LIII.
The study also took a look at those bets which might be made on the black market, and estimated that around 1.8 million Americans will place illegal bets using a bookie, while millions more will use online sportsbooks that are located offshore.
Bill Miller is the AGA President and CEO. In a statement, he said:
"More Americans than ever before will be able to place their bets with legal sportsbooks now operating in eight states, generating valuable revenue for state, local and tribal governments and increasing fan engagement with the game.
"These results, however, also point to the continued viability of the dangerous, illegal sports betting market in America. It is more important than ever for jurisdictions to enact sound policies that provide a safe, legal alternative with protections for the nearly 23 million Americans who will place a bet on the big game."