Groove Gaming Signs a Trio of Partnership Deals in Flurry of Activity
Groove Gaming is a leader aggregator that has signed three deals in a flurry of activity. The company is based in Malta and used a press release to share the details. It has inked deals with the multi-licensed gaming operator Alea as well as its B2C brand, SlotsMillion. The final deal comes with LadyLucks, a top mobile casino serving the UK market.
LadyLucks once belonged to the IGT Group but it was acquired in October of last year by Alea.
Ahead of the curve, LadyLucks first emerged in 2004 as the world’s first and only mobile-only online casino. In the years since the brand has grown to encompass over 80 games that have been sourced from leading developers around the world.
For its part, Groove Gaming exploded into the industry in 2016 and has established itself as a leading force with the industry. Its staggering portfolio of over 1,500 HTML slots is home to a range of quality games and it also has others. A range of the top developers have contributed to this collection, such as Habanero, Extreme Live Gaming, Iron Dog, Lear Game Studios, Fugaso, Spinomenal, Evoplay Entertainment, and many more.
With more partnerships on the way, Groove Gaming shows no sign of slowing down.
Innovation in the Virtual Reality Space
SlotsMillion VR was the first online casino to take classic games from a range of developers and convert them into mesmerizing VR experience. Alea created the casino as an extension of SlotsMillion, and it has since grown to cultivate a social environment around it. The recent press release also explains how 2D games are also available within the environment itself via cabinets.
The iGaming specialist is based in Barcelona and claims that it was the first company to take this bold step. Likewise, Alea – founded in 2012 – makes big claims and states that it offers players the largest variety of slot games available in one place.
Recognized by the Industry
At last year’s iGaming Excellence Awards, SlotsMillion achieved the honour of being named as Malta’s Best Online Casino Operator. The accolades didn’t stop there: the innovator also won awards like Best Casino and Innovation Operator in competitions like the IGA, CEEG and EGR.
Expanding on the recipe to success, SlotsMillion Co-founder Alexandre Tomic said:
“The variety of casino games we have on SlotsMillion makes the brand unique and we’re constantly searching for the right partners to keep that leadership advantage. Our philosophy at SlotsMillion centres around providing the best possible gaming experience to our players, and that involves offering high-quality games from top providers, which is why we sealed this deal with Groove Gaming.”
Rebecca Sotomora, Groove Gaming’s Head of Sales, also commented on the new deal and expressed excitement:
“We are very excited to work with an industry heavyweight like ALEA as well as to provide our vast range of games for players to enjoy. We look forward to closely collaborating with one of the world’s most innovative igaming companies.”
Groove Gaming’s fantastic titles are enjoyed by more players than ever before thanks to an additional deal that it penned last month with VulkanVegas Casino’s flagship brand, VukanVegas.