NetEnt AB entering New Jersey iGaming market

Online casino games and solutions developer, NetEnt AB, has announced the signing of a ‘customer agreement’ that is set to see it enter the New Jersey iGaming market via Churchill Downs Incorporated.

Latest supply deal

The Stockholm-based innovator recently inked a similar supply deal in the western Canadian province of British Columbia and used a brief press release to explain that the latest arrangement will involve a selection of its casino games being provided to Churchill Downs Incorporated, which is responsible for six casinos spread across the United States as well as the online wagering domain at TwinSpires.com.

Significant partner

Erik Nyman, Managing Director for the developer’s NetEnt Americas LLC subsidiary, described Churchill Downs Incorporated as ‘the largest online betting operator onshore for horseracing in the United States’ before stating that the new agreement will see his firm ‘continue to grow in New Jersey.’

Nyman’s statement read:

“We are excited to start delivering our popular game titles to Churchill Downs [Incorporated], probably most known for its iconic flagship horseracing event, the Kentucky Derby. With our thrilling game titles, I am confident that we will be an important contributor to growth in online casino for Churchill Downs [Incorporated].”

Operator heralds ‘player favorites’

For his part, Ian Williams, President for the American casino operator’s Churchill Downs Interactive subordinate, declared that there is ‘no doubt’ that games from NetEnt have become ‘player favorites in every market they have been deployed’.

Williams’ statement read:

“We are looking forward to adding hit titles Jumanji, Starburst and Gonzo’s Quest to offer the best possible experience to our players.”